The ads are part of a big rebranding effort for the Gatorade brand that includes a redesigned package and, according to a person familiar with the matter, a Super Bowl commercial. PepsiCo is trying to reach consumers beyond sports nuts to help reverse the brand's weak sales performance. The company is expected to spend roughly $150 million on the ad push, according to the person.
Wall Street Journal
Showing posts with label Jabberwockeez. Show all posts
Showing posts with label Jabberwockeez. Show all posts
Wednesday, January 7, 2009
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