Simplicity Becomes a Selling Point

Advocates for healthful eating have long tried to steer Americans away from highly processed foods that contain dozens of unnatural and unpronounceable ingredients. Now, driven by a drumbeat of food recalls -- ground beef, peanuts and, most recently, pistachios -- consumers may be more inclined to heed the call.

Last week, Snapple Beverage unveiled a reformulated line of drinks and an eight-figure marketing campaign emphasizing that its iced teas are made from green and black tea and "real" sugar. Frito-Lay is boasting that its potato chips, tortilla chips and even Fritos are each made with just three ingredients. The hope: that consumers will equate fewer ingredients with healthfulness, even when it comes to ice cream and chips.

Washington Post

________ is the new pint

Not only are they good at made up names, it seems they've gone and re-defined mathematics. . .

Based on my in depth usage of Dictionary.com it seems a "Pint" is "a liquid and also dry measure of capacity, equal to one half of a liquid and dry quart respectively, approximately 35 cubic inches (0.473 liter)," yet it seems our friends over at Haagen-Dazs have gone and redefined their pints. No longer are their pints 16 oz., now they are 14 oz. -- and causing some flack from their buddies Ben & Jerry.

Size does matter these days -- particularly in the freezer aisle, where Ben & Jerry's is mounting a pint-sized assault on rival Haagen-Dazs. The popular Dreyer's brand has decreased the size of its "pints" from 16 ounces to 14 ounces, and rival Ben & Jerry's is trying to use that to its advantage.

AdAge

So, what's the deal, do people these days care more about quantity or quality? I guess we'll soon see as America votes at the register.