Coca-Cola Launches New Packaging for Minute Maid

The Dieline

Snapple Pulling Out Stops For Product Overhaul

Sanpple goes (more) natural.

The company, which says it is making "The Best Stuff on Earth Even Better," is reformulating its entire lineup of drinks to have up to 20% fewer calories, while using pure sugar for sweetener versus corn syrup--and wrapping it all in new packaging that spotlights the green and black tea leaves that are part of the brand's tea line.

"This is the biggest thing we have done on the brand since inception," says Bryan Mazur, VP of marketing for Snapple. "Basically, it recognizes the fact that over the years, while consumers have enjoyed Snapple's quirky personality, they did not realize that we are all natural and made of the best."

Snapple Lady unavailable for comment.

MediaPost

As Consumers Try to Cut Back, Tropicana Promotes Quality and Value

A multimedia campaign, getting under way this week, is the first for the Tropicana juice brand from its new agency, the Arnell Group in New York, part of the Omnicom Group. The campaign carries the typographically challenging theme “squeeze it’s a natural,” which is intended to evoke the way oranges are turned into Tropicana along with the warm way in which the company wants consumers to embrace the brand.

New York Times