The Nestle-owned Wonka candy brand hopes to offer a similar feeling with its new promotion. Buy a candy bar in its Exceptionals line, and you may pull out a wining Golden Ticket. The prizes are pretty sweet: Ten grand prize winners get to bring three friends on a trip around the world with $12,500 in spending money.
The device, naturally, is the brainchild of a Harvard professor, presumably inspired by looking at a candy bar and thinking how awesome it would be to smoke it. (He was right.) That might explain why, as with inhaling certain other pleasurable intoxicants, consuming Le Whif is all about the ritual—there are even detailed instructions and a site devoted to people looking good while using it.
Nielsen data also show that the popularity of dark chocolate could be stalling in the recession, with sales off by 2.2 percent through February 2009. Some even expect American tastes to swing back to milk chocolate. "It's a bubble that's going to burst," predicts Judith Ganes-Chase, a commodities analyst. "You have a combination of recession plus high prices. I just don't see how consumption can't drop sharply."Chicago Tribune
The candy is positioned as "Naughty, but not that naughty." In the first commercial that breaks next week from longtime roster shop BBDO, New York, a woman appears to enter a dressing room occupied by a man, with the two then getting undressed and proceeding to act, er, naughty. But then the camera pans over the top of the fitting rooms, revealing they are actually in two separate dressing rooms, as he struggles with his clothes and she secretly nibbles on a Fling.How very Herbal circa 1998 of them.
Snacklish is a humorous way of speaking that revises everyday words and phrases for a Snickers-centric world. To underscore their origin, they are printed in the typeface and colors of the Snickers brand logo.
For instance, the basketball great Patrick Ewing becomes Patrick Chewing. Combine the rapper Master P with the peanut, a main ingredient of Snickers, and he turns into Master P-nut — perhaps a hip-hop relation of the Planters brand mascot, Mr. Peanut.
Other examples include a Snickers taxi, or snaxi; peanutarium, for planetarium; and chompensation, for compensation. And the Sigma Nu fraternity is transformed into Sigma Nougat, after another Snickers ingredient.
These Brooklynites, most in their 20s and 30s, are hand-making pickles, cheeses and chocolates the way others form bands and artists’ collectives. They have a sense of community and an appreciation for traditional methods and flavors. They also share an aesthetic that’s equal parts 19th and 21st century, with a taste for bold graphics, salvaged wood and, for the men, scruffy beards.
Now Mast Brothers Chocolate has a national following as one of the few producers in the country, and the only one in the city, to make chocolate by hand from cacao beans they’ve roasted, in that oven.
With chocolate and alcohol among the few "non-essentials" that consumers still seem to be finding room for in their budgets, the timing of a new co-branded promotion from Mars Snackfood U.S.'s Dove Chocolate and E. & J. Gallo Winery may be propitious--and not just because of Valentine's Day.MediaPost
Mintel surveyed chocolate buyers last year, and 12 percent actually admitted to the motive “I was sad or stressed.” But the most popular answers were “I had a chocolate craving” and the unenlightening “No particular reason.” Maybe there’s a factor we don’t even recognize prodding us to buy premium chocolate, and it arises not despite the drumbeat of threatening financial news but because of it. Derek Rucker and Adam Galinsky of the Kellogg School of Management at Northwestern University have lately been exploring the relationship between feelings of powerlessness and what they term “compensatory consumption.”New York Times Magazine
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