It’s the new real thing from Coke – fizzy milk

Going under the name Vio, Coca-Cola has begun test-marketing the carbonated drink at natural food stores and delis in New York It sells for about £1.50 a bottle, no chilling required. One of Coke’s copywriters claims it tastes “like a birthday party for a polar bear”.

It comes in four “natural” flavours — peach mango, berry, citrus and tropical colada — and could even be marketed as a healthy nutritional drink. But it has 26g of sugar a bottle, on a par with other non-diet Coca-Cola products, and 1.5g of fat.

Times Online

Coke Set to Unveil Natural Diet Drink

Coca-Cola Co. is expected to launch a drink in the U.S. this week containing a natural, calorie-free sweetener, intensifying a race with PepsiCo Inc. to dominate a new generation of noncarbonated beverages. Coke is pushing ahead even though the Food and Drug Administration as of Sunday hadn't issued a formal blessing of the ingredient.

Coke plans to market three flavors of a juice drink in its Odwalla line that contain the sweetener, derived from the herb stevia, according to people familiar with Coke's plans.

Wall Street Journal

Really . . .

Is this really the new Pepsi logo? Really? It looks like the logo got a little tipsy at the bar.

"The white band in the middle of the logo will now loosely form a series of smiles. A smile will characterize brand Pepsi, while a grin is used for Diet Pepsi and a laugh is used for Diet Pepsi Max. Mountain Dew will be rebranded as Mtn Dew."

Check out all the $1.2 billion worth of changes that Pepsi's undertaking.