Gatorade Changes Up Its Game

New iterations of Gatorade Thirst Quencher, the flagship Gatorade brand, will sport a large letter G next to the brand's iconic bolt. "For Gatorade, G represents the heart, hustle and soul of athleticism and will become a badge of pride for anyone who sweats," according to a company press release. (Reps from The Gatorade Co., a unit of PepsiCo, could not be reached at press time.)

BrandWeek

Walkers crisps brand reinvigoration

Walkers crisps, the nation’s favourite brand, was suffering an unprecedented decline in sales.

OMD UK needed to reinvigorate the appeal of Walkers and get the audience to connect with the brand afresh.

SEE HOW THEY DID IT