One of UK's oldest and favourite chip brand Walkers Crisps has produced a great user-generated campaign that has attracted widespread UK interest (thanks James Cherkoff for the cross-Atlantic discovery).
From the brand that also has such cultish loved variants - Prawn Cocktail, Salmon & Thai, Lamb with Spices, Chilli Lemon and Sweet Cumberland Sausage - comes a contest inviting users to choose the frontier of 6 new flavours in exchange for 50,000 pounds and 1% of the flavour sales here (similar to Doritos Guru contest here in Canada).
Check these options out -
- Builder's Breakfast
- Cajun Squirrel
- Chilli & Chocolate
- Crispy Duck & Hoisin
- Onion Bhaji
- Fish & Chips
Showing posts with label Walker's. Show all posts
Showing posts with label Walker's. Show all posts
Monday, April 13, 2009
Name Your Flavor
Tuesday, October 14, 2008
Walkers crisps brand reinvigoration
Walkers crisps, the nation’s favourite brand, was suffering an unprecedented decline in sales.
OMD UK needed to reinvigorate the appeal of Walkers and get the audience to connect with the brand afresh.
SEE HOW THEY DID IT
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