Bottled Water Sales Flatten During Recession

Environmentalists have been calling for people to give up the bottle ever since, and for states to increase recycling. Now the entire bottled water market is down 1 percent.

"Anecdotally, we believe that consumers last year increasingly drank more tap water," says Gary Hemphill, who tracks sales for the Beverage Marketing Corporation.

NPR

Boxed Water

Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit - we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.

Boxed Water

A-B Forms 9th Street Beverages

9th Street Beverages will operate separately from A-B's beer business and will focus exclusively on marketing and growing distribution of the company's no-alcohol products. The unit's name reflects its location within A-B's headquarters in St. Louis.

Brand Week