Showing posts with label Maxwell House. Show all posts
Showing posts with label Maxwell House. Show all posts

Wednesday, February 18, 2009

Taste-testing Starbucks instant


They tried it, so you don't have to:
Before you start accusing the iconic retailer of desperate measures, give Via a try. Here at Fortune, we have a machine that brews a fresh cup from Starbucks beans in less than a minute. We compared it to the Via and couldn’t tell which cup was the instant. Both had a rich aroma and flavor.
Fortune

Tuesday, December 30, 2008

Dunkin' Takes Battle Against Starbucks to Grocery Stores

Dunkin' has been running a marketing campaign that goes after Starbucks stores on taste, boasting that it beat the java giant in an "independent taste test." Now, J.M. Smucker Co., which owns Dunkin's supermarket-distributed coffee brand, is mounting an online sampling program for the brew-at-home version, DunkinAtHome.com. The site offers samples of Dunkin's original blend, as well as Dunkin' Dark.

AdAge

Tuesday, September 23, 2008

Another suit filed against Kraft in coffee container war

Procter & Gamble claims that a new four-pound plastic container for Maxwell House violates patents on Folgers' containers. Procter & Gamble filed a similar suit in federal court in August 2007 when Maxwell House was introduced in a 39-ounce plastic container.

Chicago Tribune

ShareThis