Great Billboards

Thought they're not all food related billboards, I just had to post these 50 great billboards

Kraft promotes Oreo Chocolate Creme launch

The continent finally learns what America has long-known ... Oreos are delicious.

The creative, entitled “Dunk, Dunk, Dunk”, shows a playful scene between two siblings sitting under the kitchen table.

As the sister teaches her younger brother to ‘twist, lick
and dunk’ his Oreo, the boy becomes excited when he discovers the biscuit’s chocolate centre.

mad.co.uk

Knob Creek Bourbon Turns Shortage To Advantage

Demand has exceeded the maker's forecast since the current batch was barreled in 2000, resulting in a shortage until the next batch is released this coming November, according to the company.

Two print ads explaining the situation and asking Knob Creek fans to be patient, created by the brand's agency, Doe Anderson, appeared in The Wall Street Journal and The New York Times during July and June and are also scheduled to run in beverage trades through October.

MediaPost

KAM v SAM III & IV

Kool-Aid Man's take down of Soda Man continues. These spots focus on his 'sweet'-ness. Notice how he is becoming a bit more of a cheeky, knowing character, while still retaining his charm and innocence.

KAM v. SAM II

Kool-Aid Man (KAM) takes on Soda Man (SAM) in a highly competitive round of -- duh -- log rolling. Love the absurd use of a beloved icon.

Kool-Aid Man v. Soda Man

Rocky-inspired awesomeness from KAM:

Frosted Focus

Frosted Mini Wheats allow you to understand arcane coffee speak ...

No Grapes, No Nuts, No Market Share: A Venerable Cereal Faces Crunchtime

WSJ attempts to answer the un-answerable: What the hell is a Grape Nut?

For 111 years, over breakfast, Americans have wondered: What's a grape nut? A grape nut looks like a kidney stone, but the name, unlike shredded wheat's, isn't self-descriptive. This raises many reasonable questions: Is it grapes that haven't developed? What part of the grape do they use? For those who have read the box and learned what Grape Nuts are made of (flour), a denser issue arises: How does a cereal with the mouthfeel of gravel get manufactured?

Also, some insight into the new euphemism-heavy campaign:

"We need to bring it back to life in a relevant way," says Kelley Peters, the "insights" director who charts Grape Nuts psychographics for Ralcorp's $5 million resuscitation attempt. Her target: men 45 years old and up. "Men aspire to it," she says. "It's strong and stern, the father figure of cereals." Her marketing chief, Jennifer Marchant, points out: "It tends to break your teeth sometimes."

Wall Street Journal

Candy Bar From Mars Aims For Women From Venus

The tag line on the package is "Naughty, but not that naughty." A TV spot starts with what looks like strangers having sex in a store dressing room. Currently the candy bar can be bought only California and online, but if all goes well, Mars is hoping women will be having Flings all across the country. But is this hyper-feminine, hyper-sexualized marketing coming on too strong?

"The overall campaign feels weird," Lisa Johnson says. "It feels creepy." Johnson is the co-author of Don't Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market. She describes the marketing as a "full-frontal attack."

Oh my.

NPR

Kool-Aid Man Returns in Race Against Soda

Kool-Aid senior brand manager Gregory Nesmith said the brand is leveraging its mascot’s familiarity and likeability to create a touch point with consumers. “He is someone who we know is a fun, loving smile maker,” Nesmith said, adding that the new ads introduce the Kool-Aid Man to younger consumers while reconnecting with those already familiar with the mascot. “The insight is this idea of affordable family smiles. Consumers are looking for fresh beverage ideas and they’re doing more with less,” he said.

The campaign also is part of Kraft's strategy to position its large, iconic brands against private label. In an earnings call last week, CEO Irene Rosenfeld said value marketing behind Kraft powerhouses, such as Kool-Aid, Macaroni & Cheese and Jell-O, has done “exceptionally well.”

BrandWeek

The Big Fizz at PepsiCo

A fairly fascinating look at the man agitating for all the change at PepsiCo. Including a peek into the Big Bang project that had the company simultaneously redesigning seven brands, creating brand manifestos, and generating Super Bowl ads.

Companies often perfect each stage of a rebranding plan before moving on to the next one. For example, the design agency typically settles on a logo before handing off to the people working on the package. To save time, d'Amore decided to adopt the so-called concurrent model: design the logos, create the packaging, shoot the TV commercials, and so forth simultaneously. He acknowledges that this is riskier but insists the enhanced speed and agility are worth it. "Aiming for perfection is the enemy of good progress," d'Amore says. And if getting the project done in time meant inserting himself in the creative process—highly unusual for a CEO—then so be it. After all, he had marketing experience.

Also, he's something of a hands-on manager:

One of the first Arnell-d'Amore productions was a TV spot for SoBe Lifewater, a beverage d'Amore wanted to reposition to take on Coca-Cola's (KO) vitaminwater. It was an early glimpse of d'Amore's management style. After giving the job to Arnell Group, he fired SoBe's existing ad agency, Bartle Bogle Hegarty. He and Arnell then cooked up the idea for the ad together—a sendup of Michael Jackson's Thriller video featuring lizards dancing with model Naomi Campbell. Later, d'Amore flew to Los Angeles to help edit the commercial.

BusinessWeek

Hershey's Kisses "Off to Work We Go"

Hea!thy Choice, Advertising, Yadda Yadda Yadda

JLD for Hea!thy Choice? Looks like she's not quite committed yet. How will this turn out?!?!?

spokespersonwanted.com

The Vocabulary of Snacking, Lightly Sweetened

Snickers unleashes on our unsuspecting nation a new ad campaign which -- if successful -- will leave us all speaking a new language:

Snacklish is a humorous way of speaking that revises everyday words and phrases for a Snickers-centric world. To underscore their origin, they are printed in the typeface and colors of the Snickers brand logo.

For instance, the basketball great Patrick Ewing becomes Patrick Chewing. Combine the rapper Master P with the peanut, a main ingredient of Snickers, and he turns into Master P-nut — perhaps a hip-hop relation of the Planters brand mascot, Mr. Peanut.

Other examples include a Snickers taxi, or snaxi; peanutarium, for planetarium; and chompensation, for compensation. And the Sigma Nu fraternity is transformed into Sigma Nougat, after another Snickers ingredient.

New York Times

Frosted Flakes Super Bowl Ad Promotes Goodwill Program

Kellogg's Frosted Flakes will use a Super Bowl ad to promote a new program in which it will renovate about 50 community playing fields as an extension of its "Earn Your Stripes" kids' program.

MediaPost

Jim Beam Invites Fans To Spoof Its Ads

"It's tongue-in-cheek, and we wanted to tap into that humor," says Kelly Doss, senior director of Bourbons and Whiskeys for Beam Global. To that end, "The Girlfriend" has been airing since Jan. 19 on ESPN and TNT. "We did a very focused TV buy with this," she tells Marketing Daily," because we know [our targets] are sports fanatics, focused on the NBA--they're online, creative and they have passion." The spots end Feb. 15.

Media Post

Coca-Cola to Uncap 'Open Happiness' Campaign

Print ads in the campaign are expected to make their debut next week, and new TV commercials are expected to air in coming weeks, including during the Super Bowl, these people say, though the commercials are still being finalized. One spot, called "Heist," scheduled to run during the big game, will feature cute critters in a park absconding with people's Cokes, they say.

The campaign grew out of a six-month initiative dubbed "Project Next," which was spearheaded by Coke's new chief executive, Muhtar Kent, and Joe Tripodi, the company's global chief marketing officer. Both executives are seeking to make their mark on the 123-year-old brand.

Wall Street Journal

As Consumers Try to Cut Back, Tropicana Promotes Quality and Value

A multimedia campaign, getting under way this week, is the first for the Tropicana juice brand from its new agency, the Arnell Group in New York, part of the Omnicom Group. The campaign carries the typographically challenging theme “squeeze it’s a natural,” which is intended to evoke the way oranges are turned into Tropicana along with the warm way in which the company wants consumers to embrace the brand.

New York Times

Folgers Markets a New Coffee to Cost-Cutting Home Brewers

Now Folgers, which is still the top-selling packaged coffee in the United States, is trying to lure customers with an approach to roasting that it calls “the biggest innovation since the launch of decaf.”

New York Times

Jamba Juice: Now In Handy-Dandy Plastic Bottles!

Find more videos like this on AdGabber