Showing posts with label Procter and Gamble. Show all posts
Showing posts with label Procter and Gamble. Show all posts

Tuesday, February 17, 2009

Proof is in the pudding: Foodmakers cut offerings

Food companies from Sara Lee Food to H.J. Heinz are trimming their offerings to focus marketing dollars on their higher-margin, best-selling brands and retain consumers, who are trading down in the recession.

Those top brands are more likely to hold their own, and getting rid of lesser-performing brands helps companies showcase top products as retailers cut inventory. Heinz aims to remove two items for each one it introduces. Sara Lee hopes to cut its offerings 8 percent this fiscal year.
The Mercury News

Tuesday, September 23, 2008

Another suit filed against Kraft in coffee container war

Procter & Gamble claims that a new four-pound plastic container for Maxwell House violates patents on Folgers' containers. Procter & Gamble filed a similar suit in federal court in August 2007 when Maxwell House was introduced in a 39-ounce plastic container.

Chicago Tribune

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