Food companies from Sara Lee Food to H.J. Heinz are trimming their offerings to focus marketing dollars on their higher-margin, best-selling brands and retain consumers, who are trading down in the recession.The Mercury News
Those top brands are more likely to hold their own, and getting rid of lesser-performing brands helps companies showcase top products as retailers cut inventory. Heinz aims to remove two items for each one it introduces. Sara Lee hopes to cut its offerings 8 percent this fiscal year.
Showing posts with label Procter and Gamble. Show all posts
Showing posts with label Procter and Gamble. Show all posts
Tuesday, February 17, 2009
Proof is in the pudding: Foodmakers cut offerings
Tuesday, September 23, 2008
Another suit filed against Kraft in coffee container war
Procter & Gamble claims that a new four-pound plastic container for Maxwell House violates patents on Folgers' containers. Procter & Gamble filed a similar suit in federal court in August 2007 when Maxwell House was introduced in a 39-ounce plastic container.
Chicago Tribune
Chicago Tribune
Labels:
Folgers,
Kraft,
Legal Shenanigans,
Maxwell House,
Procter and Gamble
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