Snapple Pulling Out Stops For Product Overhaul

Sanpple goes (more) natural.

The company, which says it is making "The Best Stuff on Earth Even Better," is reformulating its entire lineup of drinks to have up to 20% fewer calories, while using pure sugar for sweetener versus corn syrup--and wrapping it all in new packaging that spotlights the green and black tea leaves that are part of the brand's tea line.

"This is the biggest thing we have done on the brand since inception," says Bryan Mazur, VP of marketing for Snapple. "Basically, it recognizes the fact that over the years, while consumers have enjoyed Snapple's quirky personality, they did not realize that we are all natural and made of the best."

Snapple Lady unavailable for comment.

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