General Mills Sees Wealth via Health

The new incentives, as well as prodding by Ms. Crockett, have shown results. In addition to the use of whole grains in the Big G cereal division, including its kids' brands, a host of other brands have gone through makeovers. Progresso low-sodium soups now carry the word "healthy" on the label, in compliance with the FDA definition of "healthy"; new Green Giant vegetable combos carry weight-management, immunity and eye-health claims; the successful Fiber1 cereal brand has been extended to categories such as muffins and yogurt.

Wall Street Journal