chip detox

The reality of the snack food business is taste is always king, Matta says. People also want to enjoy snack foods because they’re a break from their daily routine, he adds. “The nirvana consumers seek is they want to eat their cake and have it, too,” he says. “They want to have healthier snacks and do the right things for their diet. At the same time, they don’t want to give up taste.”

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