Hershey ad spending to rise

Advertising will rise by 20 percent in 2008 and 2009 as it invests in brands to counter competition from the pending merger of its two biggest rivals, the Hershey, Pa.-based company said Tuesday.

Hershey, which also makes Kit Kat bars and Twizzlers, is overhauling its supply chain and marketing as it faces rising costs for cocoa, energy and milk, and loses sales to Mars.

Chicago Tribune