For ConAgra, besides the ability to commercialize packaging technology that before now hasn't been applied to food, the company will also get access to food ingredients that P&G developed. ConAgra's statement about the deal mentioned P&G's Calsura, a form of calcium that is billed as easily absorbed and able to build stronger bones. ConAgra will have exclusive rights to use Calsura for certain kinds of foods and will have access to all of P&G's research and clinical trials.
Cincinnati Enquirer
Friday, June 20, 2008
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