“Places like Zingerman’s are important for two reasons: they become arbiters of taste in America’s booming artisanal food industry simply by what they choose to put in their stores; and second, they are fundamental middlemen between the artisan producer and the consumer,” Mr. Ruhlman said. “There’s not a lot the consumer can do, really, to get Iberian ham, but Ari can.”
NY Times
Saturday, July 19, 2008
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