Kraft, Folgers, Olay Top Baby Boomer Gals' WOM

Baby boomer women talk about Kraft more than any other packaged goods food brand, according to results of word-of-mouth research released Tuesday by Rodale's Prevention magazine, in partnership with Keller Fay Group's ongoing TalkTrack study.

JM Smuckers' recently acquired Folgers, meanwhile, is the brand boomers are more likely to talk about in comparison with younger women.

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