Coca-Cola Co. is expected to launch a drink in the U.S. this week containing a natural, calorie-free sweetener, intensifying a race with PepsiCo Inc. to dominate a new generation of noncarbonated beverages. Coke is pushing ahead even though the Food and Drug Administration as of Sunday hadn't issued a formal blessing of the ingredient.
Coke plans to market three flavors of a juice drink in its Odwalla line that contain the sweetener, derived from the herb stevia, according to people familiar with Coke's plans.
Wall Street Journal
Monday, December 15, 2008
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