TonIQ

During my reading of Guy Kawasaki's blog I noticed the below image and became interested.

Surfing over to the Brain Toniqu website I learned a bit about this new energy drink.

Here's their pitch:

You make a living from your brain. You can't afford to feed it junk.

Brain Toniq is the world's first organic, kosher, botanical-based, non-caffeinated think drink specifically designed for those who need more mental focus and clarity. Formulated out of plant extracts and natural compounds, the ingredients in Brain Toniq have a long, proven history for their effects on increasing brain power and cognition. We add no chemical preservatives, no caffeine, no sugar, no fake anything. Just fuel for the cranium.

It's interesting to see how the path that energy drinks are taking. Initially it was for having a great night out - a little red bull and vodka and you could dance until 4 a.m.. Now, energy drinks are giving your "cranium" fuel in a "botanical-based" way.