If only Cheez-It Scrabbles were out when I was in college. I ate these every morning from the DAAP vending machines for breakfast; guess I could've minored in Journalism like I always hoped. Next step, find out what is "Junior" about the alphabet stamped into tasty baked crackers? From the looks of the box, there are more letters than just H-A-N-N-A-H-M-O-N-T-A-N-A.
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Notice how "FUN" is embedded in the design? Oh you are sly, CHEEZ-IT marketing team ... communicating product attributes AND a little equity messaging. Though who can legitimately argue that cheesy letters are not fun? Not I, friend. Not I.
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