"Employees and consumers told us loud and clear: delicious is our difference," said Rosenfeld. "'Delicious' will be the litmus test for everything we do. When times are tough, we all need to feel part of something bigger, so this new direction could not have come at a better time." Kraft Press Release
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check out the history of the Kraft logo
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i096e104f4db9a3d2c2d9b3b2b4b25093?pn=1%3Cbr%20/%3E&imw=Y
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