Hunt Away

Joining the flurry of candy websites that have garnered national attention, M&M's has launched their online Hunt.

Proximity and Firstborn have launched the web component of a Canadian campaign for M&M's called "Join the Hunt."

Promoting the candy brand's "Speck-tacular Eggs" line, the site lets you go on an Easter Egg hunt to find sixteen of said items and PIN codes to accumulate points that could win you a trip to New York, Las Vegas or Orlando. Along with the hunt itself, there are also four games to play including hopscotch, memory, word search and boat race. If contestants win, they can add to their score, which is being tallied on a leaderboard.

Creativity Online