The new Coca-Cola campaign in Europe is quite emotional - it is the real story of a man going to visit the newest member of his family. The theme is "Open Happiness" and the 102 year old man apparently tells the little one that we are all "born to be happy"....insert collective sigh here. Regardless, I have to admit that I found the commercial quite gripping despite of the awkward inserts of branding...
Friday, March 13, 2009
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment