Miller Lite Reprises an Old Theme

Sounds like Andy England's first big initiative at MillerCoors. I'm dubious of how much the domestic lite beer drinker cares about RTBs and process.

The campaign -- one of MillerCoors's first strategic thrusts since it was formed last summer by combining rivals Miller Brewing and Coors Brewing -- is aimed at grabbing market share from leader Anheuser-Busch InBev and its top-selling Bud Light brand. While the new ads don't attack Bud Light by name, they are clearly designed to persuade consumers that Miller Lite is the better-tasting brew.

Wall Street Journal