Radiohead had it right

"Little Bay restaurant’s ‘Pay What You Think the Food is Worth’ promotion is PR genius.

For the entire month of February, Little Bay’s Farringdon location has told people to ‘pay what you think the food is worth.’ ITCEC, this is the best idea EVER. Think about it: at first you’re like ‘Awesome! I’m going to get a good deal for once!’ And then you go there and are truly force to scrutinise every single aspect of your dining experience, which why I’m actually reviewing the restaurant instead of just talking about the PR tactics it took to get people in the door. And, boy, were they in the door. I was actually lucky to get a table at 1:45 on a Saturday. They must have turned away 12 parties who didn’t have bookings during my meal."

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