Recent Brand Refresh Examples

Heinz Ketchup:
"Vibrandt has just recently redesigned the Heinz Tomato Ketchup packaging, giving it a much needed refresh, while maintaining its classic brand identity."




Post Shredded Wheat:
"Minimizing on-pack communication points instantly focuses attention to the brand, product name and flavor variety. Refined typefaces and simplified images ensure easier recognition and selection on shelf. Retaining previously established variety colors ensures that packaging remains recognizable to traditional purchasers, but appears contemporary enough to attract new consumers."


Svedka Vodka:
"The new bottle for Svedka imported Swedish vodka had to be bilingual: It needed to speak to younger scenesters who consider themselves “in the know” and hang out at trendy nightspots as well as an older, more affluent consumer who likes to have a drink at home. This meant the packaging had to look equally attractive lit up on the back-bar of a hip club as well as lining a club store’s shelf, said Marina Hahn, svp, marketing for Spirits Marque One, Svedka’s U.S. importer."

Kraft Philadelphia:
"The pack, which had remained virtually unchanged for the past 20 years, now has a brand new oval shape and illuminated graphics that centre on a brightened logo with images of fresh produce on the flavoured variants. The new packs, which are on shelf from mid-April, feature a refreshed Philadelphia logo inside a burst of light, emphasizing the fresh and wholesome qualities of the product."



The Die Line