One of UK's oldest and favourite chip brand Walkers Crisps has produced a great user-generated campaign that has attracted widespread UK interest (thanks James Cherkoff for the cross-Atlantic discovery).
From the brand that also has such cultish loved variants - Prawn Cocktail, Salmon & Thai, Lamb with Spices, Chilli Lemon and Sweet Cumberland Sausage - comes a contest inviting users to choose the frontier of 6 new flavours in exchange for 50,000 pounds and 1% of the flavour sales here (similar to Doritos Guru contest here in Canada).
Check these options out -
- Builder's Breakfast
- Cajun Squirrel
- Chilli & Chocolate
- Crispy Duck & Hoisin
- Onion Bhaji
- Fish & Chips
Monday, April 13, 2009
Name Your Flavor
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