Was Yesterday April Fool's Day?

Kanye West is getting an energy drink . . . who's next Brett Michael's?

"Kanye will "create" a new energy drink for Guru, the "100% natural and organic" beverage that Pitchfork News Editor Amy Phillips assures me is "pretty good." I'm almost certain this won't mean Kanye will actually sit in a lab somewhere experimenting with chemical flavors, but I can dream."

check it out on Pitchfork