Anheuser-Busch to launch Bud Light Golden Wheat this year

This just in: Anheuser-Busch will launch Bud Light Golden Wheat in early October in an effort to attract older drinkers who are looking for a little more flavor from their light beer. if all goes as planned, the Bud Light “megabrand” will soon have three formidable prongs. You heard it hear first, on Lager Heads.

A-B is “trying to stay ahead of where consumers are going,” Keith Levy, vice president of marketing, told Lager Heads. “Our expectations are fairly big for this, given that it’s got Bud Light’s name on it.”

stltoday.com