ConAgra Foods Reveals A New Brand Identity

The new identity has been created after research with multiple stakeholder groups, including customers. The logo features a new, more contemporary color palette along with a ‘spoon in plate’ icon designed to reinforce the company’s position. The tagline, “Food you love” reinforces the company brands that consumers love, Con Agra said.

Gary Rodkin, CEO of ConAgra Foods, said: “Our new brand identity is an articulation of the essence of ConAgra Foods–making great food. We’ve changed the company fairly dramatically over the past several years to get these strong brands and products at the core of everything we do."

Food Business Review
BrandWeek