Kellogg adds fiber, hoping to bowl cereal consumers over

"Some 80% of Kellogg cereals will have at least 3 grams of fiber per serving by the end of 2010. That may sound small, but foods with 3 grams are rated a good source of fiber by the government. The fiber boost begins in August with kid-targeted cereals Froot Loops and Apple Jacks.

"The move is expected to rock the packaged foods industry, which is under pressure from consumers and lawmakers to boost food quality. The industry has recently begun embracing fiber-fortified products at warp speed."

USA Today