Kellogg Adds Honey to Target Hispanics

The new line extension targets loyal consumers of the original Kellogg's Corn Flakes cereal, particularly the 55-plus demographic. The Hispanic population has also proven to be a strong following. "Kellogg's Corn Flakes has been a part of the Latino breakfast experience for years," said Susanne Norwitz, director of brand PR at Kellogg. "This new flavor addition simply provides another great option for those who love the wholesome goodness of Corn Flakes."

BrandWeek