Absolut-ly Nothing

Absolut is conducting a new marketing campaign in the UK where it will essentially go “naked” on shelves. Complete with a new website, www.absolut.co.uk/nolabel, the bottles will go without a label for a limited time in a stance against prejudice. "Absolut seeks to stimulate discussion around visionary and alternative views of the world that we hope will be inspirational for our target audience. Through this new bottle we are encouraging people to think twice about prejudice," said Mark Hamilton, head of marketing for vodkas at Pernod Ricard UK. We think this is an interesting campaign but would it ever work in the U.S.?

Originally from Wine & Spirits Daily