Pringles facing crunch time

Will it stay or will it go?:

Procter & Gamble Co. has unleashed the four-decade-old snack in a barrage of new flavors, shapes and sizes with new marketing even as speculation grows that Pringles could be among the next P&G brands to be sold or spun off.

"More and more, we're hearing from Procter & Gamble that the food business doesn't fit in with the rest of their portfolio," said Ali Dibadj, an analyst with Sanford C. Bernstein, which hosted P&G officials at a New York conference in late May.

Associated Press