The campaign, which carries the theme “Everything pops with Pringles,” includes television commercials, print advertisements, ads in stores, public relations and an extensive interactive component that involves, in addition to the brand’s Web site, presences on Facebook, Flickr, Twitter and YouTube...
The campaign is emblematic of efforts being made by giant marketers to spark renewed interest in familiar brands as consumers display continued reluctance during the recession to buy much beyond household necessities.
New York Times
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