To highlight the changes, a new label design calls out Chunky’s nutritional benefits and features color-coding to help guide customers to similar soup varieties. Additionally, a new television campaign, “This Is Why,” takes a more gut-level approach than earlier TV ads, showing real fathers working hard before returning home to their children and eating a bowl of Chunky soup to demonstrate how the brand fits into their lifestyle. The improved product will also star in print and radio ads.
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