"Located in Shibuya, LCAFE is well-placed to attract trendsetting shoppers. To take part, women register by mobile phone, supplying basic details about themselves such as their age, marital status and where they live. With every order of food or drinks, they receive an L Coin, which can be redeemed for free samples at the cafe's sample bar. In a true Tokyo touch, a bar-code on members' mobile phones allows Sample Lab to track who got which sample. After the visit, members are asked to share their views via an electronic survey, in exchange for more tokens."
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