Le Whif, C'est Chic

The device, naturally, is the brainchild of a Harvard professor, presumably inspired by looking at a candy bar and thinking how awesome it would be to smoke it. (He was right.) That might explain why, as with inhaling certain other pleasurable intoxicants, consuming Le Whif is all about the ritual—there are even detailed instructions and a site devoted to people looking good while using it.

Urban Daddy