Dunkin' has been running a marketing campaign that goes after Starbucks stores on taste, boasting that it beat the java giant in an "independent taste test." Now, J.M. Smucker Co., which owns Dunkin's supermarket-distributed coffee brand, is mounting an online sampling program for the brew-at-home version, DunkinAtHome.com. The site offers samples of Dunkin's original blend, as well as Dunkin' Dark.
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Tuesday, December 30, 2008
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