Tuesday, December 30, 2008

Gatorade Changes Up Its Game


New iterations of Gatorade Thirst Quencher, the flagship Gatorade brand, will sport a large letter G next to the brand's iconic bolt. "For Gatorade, G represents the heart, hustle and soul of athleticism and will become a badge of pride for anyone who sweats," according to a company press release. (Reps from The Gatorade Co., a unit of PepsiCo, could not be reached at press time.)

BrandWeek

1 comment:

Michael said...

So this is what those creepy commercials were for.

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