Social media one-upmanship continued in the digital community this morning when Agency.com's digital effort for Snickers.com, which encourages candy fans to "learn to speak Snacklish," prompted an immediate brandjack from a crosstown rival led by a former Agency.com creative.
Snckrz.com is a bare page done up in Snickers brown, with room for a user to turn text into a Snickers logo as well as a feed of a Twitter search for "snckrz," an element similar to Masterfoods' recent Skittles homepage redesign, also fashioned by Agency.com.
But snckrz.com wasn't a Masterfoods-led project, and isn't affiliated with the brand officially.
via Creativity Online
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