ConAgra's Chow Talks Innovation, Insights

Joan Chow: It’s definitely “fewer, bigger and better.” We call it sticky innovation, meaning that when you launch it, it sticks around. It’s not just a flash in a pan and then it’s gone. Steaming is one of our major platforms. You see it with the Healthy Choice Asian Inspired Café Steamers; the technology has been expanded to Healthy Choice Fresh Mixers and now with Marie Callender’s Pasta Al Dente, which uses that same platform.

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