Premium Foods, Beverages Redefine Simplicity

"Whereas in the past, more sophisticated foods were complex, time-intensive and somewhat unattainable," today's successful premium-brand positioning stresses "quality, purity, authenticity, superior taste and optimum nutrition and health" within a context of streamlined preparation and attractive presentation, she says. "Our research suggests that brands that celebrate the aesthetic beauty in real ingredients, simple preparation and artful presentation will be aligned with the driving philosophy that good food is eaten fresh and prepared unpretentiously."

Media Post