Tropicana Promotes OJ As Daily Fruit Serving

Somewhere Missy "Misdemeanor" Elliot and Nelly Furtado sigh a deep sigh:

The "Get Your Fruit On!" campaign, launching this month to tie in with National Fruit and Vegetable Month, looks to get the word out that 7 in 10 adults, as well as most children, are not consuming the USDA-recommended four fruit servings -- and that an eight-ounce glass of OJ delivers two of those servings. "Surprisingly, we've learned a majority of orange juice drinkers are unaware that 100% orange juice contributes to their daily fruit intake," commented Tropicana CMO Andy Horrow in the PepsiCo brand's announcement of the campaign.

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