Knob Creek Bourbon Turns Shortage To Advantage

Demand has exceeded the maker's forecast since the current batch was barreled in 2000, resulting in a shortage until the next batch is released this coming November, according to the company.

Two print ads explaining the situation and asking Knob Creek fans to be patient, created by the brand's agency, Doe Anderson, appeared in The Wall Street Journal and The New York Times during July and June and are also scheduled to run in beverage trades through October.

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