Tuesday, December 30, 2008
Gatorade Changes Up Its Game
New iterations of Gatorade Thirst Quencher, the flagship Gatorade brand, will sport a large letter G next to the brand's iconic bolt. "For Gatorade, G represents the heart, hustle and soul of athleticism and will become a badge of pride for anyone who sweats," according to a company press release. (Reps from The Gatorade Co., a unit of PepsiCo, could not be reached at press time.)
BrandWeek
Labels:
Gatorade,
Reinvigoration
Subscribe to:
Post Comments (Atom)
1 comment:
So this is what those creepy commercials were for.
Post a Comment