Lovely Package
Saturday, June 13, 2009
NASA Develops Rehydration Beverage
NASA's Ames Research Center, Moffett Field, Calif., licensed the patented rehydration formula to Wellness Brands Inc., Boulder, Colo. Wellness Brands plans to launch its first electrolyte concentrate brand, 'The Right Stuff' in June 2009.
"We developed the hydration formula to perform optimally under the most extreme conditions. The health of our highly trained astronauts was paramount," explained John Greenleaf, now a former Ames research scientist and inventor of the formula. "With all that Americans and the government have invested in the space program and our astronauts, this is one clear way to protect and maximize that investment. And now the general public will benefit from this research as well."
NASA
Friday, June 12, 2009
Meet the Farmer who Grew your Vegetables
The newest spin on sourced ingredients..."The Heinz Pure New Zealand range was created to launch a range of premium vegetables that embody the product's origin and authenticity. It was also important to create an offering of quality, unadulterated by genetic modification. The packaging is authentic, honest, transparent, environmentally sensitive with a sense of humour.
The back of pack also features a 'webcode' and directions to a website that allows the consumer to find out exactly where the products are grown, which farmer grew it and a photo & bio of the farmer. The website is www.purenzvegies.com and to check it out, use this code 89082B - We think its pretty cool! It is also the first transparent bio degradable packaging in the Australian frozen category."
The Dieline
The Dieline
New Meaning to FRESH VENISON
Looks like Bambi's cousin was excited about kicking off the weekend with some Whole Foods Goodies . . .
Deer runs into Whole Foods store
Anheuser-Busch to launch Bud Light Golden Wheat this year
This just in: Anheuser-Busch will launch Bud Light Golden Wheat in early October in an effort to attract older drinkers who are looking for a little more flavor from their light beer. if all goes as planned, the Bud Light “megabrand” will soon have three formidable prongs. You heard it hear first, on Lager Heads.
A-B is “trying to stay ahead of where consumers are going,” Keith Levy, vice president of marketing, told Lager Heads. “Our expectations are fairly big for this, given that it’s got Bud Light’s name on it.”
stltoday.com
Thursday, June 11, 2009
Want to Organize Your Recipes
Check out the Demy.
Essentially "The Demy is gadget/device (sort of looks like an old school Sonos player) that holds all of your recipes in it. Instead of on paper, you can store everything in the Demy. A kindle for recipes." - from Gotham Gal
Q: How Much Meat Could a Volker Eat if a Volker Could Eat Meat?
A: About 3.6 pounds.
12 Rowdy Individuals + A Scale + All You Can Eat Brazilian Steakhouse = A Little Wager.
The Guesses Are In . . .
The Weigh -In . . .
Ready . . . Set . . .
The Weigh - Out
12 Rowdy Individuals + A Scale + All You Can Eat Brazilian Steakhouse = A Little Wager.
The Guesses Are In . . .
The Weigh -In . . .
Ready . . . Set . . .
The Weigh - Out
Tuesday, June 9, 2009
Monday, June 8, 2009
Smart Balance Keeps Tight Focus on Creativity
Smart Balance helps people stay lean with "heart healthy" merchandise, including low-cholesterol spreads, peanut butter, popcorn, cooking oil and milk. The company itself is lean as well, with just 67 employees and scant fixed assets. Its "virtual" business model outsources almost everything else, including manufacturing, product distribution and sales. The unusual approach is attracting attention, especially as recession-battered businesses slow new-product introductions.
Wall Street Journal
Why yes, I would like a bluberry cake, vanilla chai filled, maple iced, grahm cracker, heath crunch donut.
Thank you Dunkin' Donuts for allowing me to design the most delicious and ridiculous donut of all time. In honor of National Donut Day (true) Dunkin' Donuts has created an online contest allowing all donut fans to customize their own donut creation. I think mine might win, but you can check out the "Gallery" of creations on the site, along with some awesome naming ideas...
McDonald's Same Store Growth Increases
McDonald's Corp. said Monday its same-store sales climbed 5.1 percent in May, boosted by strong international sales but seeing slower sales growth in the U.S.
The Oak Brook, Ill.-based company said U.S. same-store sales climbed 2.8 percent, helped by classic menu items and its new McCafe espresso-based coffees. The espresso drinks are now being rolled out to all the company's U.S. restaurants.Yahoo
Friday, June 5, 2009
Green tea Coca-Cola to debut in Japan
Green tea-flavored Coca-Cola will hit Japanese stores June 8, Coca Cola (Japan) Co. spokesman Katsuya Sato said Thursday. It contains tea antioxidants called catechins, leaves a slight green tea aftertaste and is mainly targeted at health-conscious women in their 20s and 30s, Sato said.
“We wanted to cater to people who are looking for something that tastes good but is also good for health and beauty,” he said.
MSNBC
Thursday, June 4, 2009
Coke, Illy to take it slow in marketing coffee drinks
The slow-building plan to become the globe's leading premium RTD coffee:
AJC
Coke and Illy have three versions of Illy Issimo: caffe, cappuccino and latte macchiato. The drinks come in silver single-serving cans typically priced between $2.49 to $2.69.
The Illy Issimo drinks are now offered in 15 countries. Early this year, the beverages were introduced in New York and Los Angeles, the first U.S. markets. San Francisco was recently added.
By the end of 2010, Coke and Illy expect to have Issimo in 6 to 8 major U.S. markets, Kapoor said. The joint venture also is targeting key national accounts, such as Whole Foods Market, that could broaden distribution, he said.
AJC
Homer is Gonna Be Happy . . . mmmmmmmmmmm
Tomorrow is National Donut Day, which should actually be a national holiday. So, "Let Them Eat Donuts"
Free DD donuts
Free Krispy Kreme Donuts
via PopCandy
Free DD donuts
Free Krispy Kreme Donuts
via PopCandy
Kellogg adds fiber, hoping to bowl cereal consumers over
"Some 80% of Kellogg cereals will have at least 3 grams of fiber per serving by the end of 2010. That may sound small, but foods with 3 grams are rated a good source of fiber by the government. The fiber boost begins in August with kid-targeted cereals Froot Loops and Apple Jacks.
"The move is expected to rock the packaged foods industry, which is under pressure from consumers and lawmakers to boost food quality. The industry has recently begun embracing fiber-fortified products at warp speed."
USA Today
Wednesday, June 3, 2009
Kati Rolls
So, I was reading the NYT this morning and ran across this article on Midtown Lunch.com, which is essentially a website that " serves those who toil in Midtown and hope to find something decent and reasonably priced to eat on their lunch breaks."
Well, the lead in photo was this image below of Kati Rolls, which looked awesome . . . I did some digging.
What is a Kati Roll (from Wikipedia)?
Where can I get one?
Well if you're in NYC you can check out the Kati Roll Company
If you don't live in "The City" you can check out these recipes Tarlal Dalal or Recipezaar
Well, the lead in photo was this image below of Kati Rolls, which looked awesome . . . I did some digging.
What is a Kati Roll (from Wikipedia)?
Kati roll is a street-available fast food popular in Kolkata, India. In Kolkata, it is thought to be introduced by Nizam's, a restaurant in the city noted for its Mughlai food[citation needed]. In Mumbai, it is similar to a frankie.
It is said that the kati roll was the result of some quick thinking on a busy day, when the number of customers purchasing kebab and parathas outstripped the rate at which plates could be washed, so the chef decided to wrap some of the kebabs in parathas rather than serve them on plates.
The basic kati roll begins with paratha toasted on a tava. Whipped egg is poured in the tava's center and topped with the bread. Fried vegetables are roasted in butter and stuffed inside. Spices, red onion slivers and lime are sprinkled on top. Spicy potatoes, paneer, chicken tikka or mutton can also be stuffed inside. At certain outlets, the kati comes wrapped around a non-greasy rumali roti.
Where can I get one?
Well if you're in NYC you can check out the Kati Roll Company
If you don't live in "The City" you can check out these recipes Tarlal Dalal or Recipezaar
ConAgra Foods Reveals A New Brand Identity
The new identity has been created after research with multiple stakeholder groups, including customers. The logo features a new, more contemporary color palette along with a ‘spoon in plate’ icon designed to reinforce the company’s position. The tagline, “Food you love” reinforces the company brands that consumers love, Con Agra said.Food Business Review
Gary Rodkin, CEO of ConAgra Foods, said: “Our new brand identity is an articulation of the essence of ConAgra Foods–making great food. We’ve changed the company fairly dramatically over the past several years to get these strong brands and products at the core of everything we do."
BrandWeek
Tuesday, June 2, 2009
Do You Know Who Made That?
Sonoco Products Co. isn't a household name, but its packages are in millions of shoppers' pantries worldwide.
The 110-year-old, $4.1 billion packaging giant manufactures everything from Pringles canisters to Febreeze bottles to industrial products, such as paperboard tubes and cable reels. Sonoco has 300 facilities in 35 countries, including about six in the Charlotte area.
Read the Full Article
Monday, June 1, 2009
No Grapes, No Nuts, No Market Share: A Venerable Cereal Faces Crunchtime
WSJ attempts to answer the un-answerable: What the hell is a Grape Nut?
Also, some insight into the new euphemism-heavy campaign:
Wall Street Journal
For 111 years, over breakfast, Americans have wondered: What's a grape nut? A grape nut looks like a kidney stone, but the name, unlike shredded wheat's, isn't self-descriptive. This raises many reasonable questions: Is it grapes that haven't developed? What part of the grape do they use? For those who have read the box and learned what Grape Nuts are made of (flour), a denser issue arises: How does a cereal with the mouthfeel of gravel get manufactured?
Also, some insight into the new euphemism-heavy campaign:
"We need to bring it back to life in a relevant way," says Kelley Peters, the "insights" director who charts Grape Nuts psychographics for Ralcorp's $5 million resuscitation attempt. Her target: men 45 years old and up. "Men aspire to it," she says. "It's strong and stern, the father figure of cereals." Her marketing chief, Jennifer Marchant, points out: "It tends to break your teeth sometimes."
Wall Street Journal
Looks Like They're "Crisps" After All
Britain’s Supreme Court of Judicature has answered a question that has long puzzled late-night dorm-room snackers: What, exactly, is a Pringle? With citations ranging from Baroness Hale of Richmond to Oliver Wendell Holmes, Lord Justice Robin Jacob concluded that, legally, it is a potato chip.
The decision is bad news for Procter & Gamble U.K., which now owes $160 million in taxes. It is good news for Her Majesty’s Revenue and Customs — and for fans of no-nonsense legal opinions. It is also a reminder, as conservatives begin attacking Judge Sonia Sotomayor for not being a “strict constructionist,” of the pointlessness of labels like that.
In Britain, most foods are exempt from the value-added tax, but potato chips — known as crisps — and “similar products made from the potato, or from potato flour,” are taxable. Procter & Gamble, in what could be considered a plea for strict construction, argued that Pringles — which are about 40 percent potato flour, but also contain corn, rice and wheat — should not be considered potato chips or “similar products.” Rather, they are “savory snacks.”
Read the whole article at New York Times
Friday, May 29, 2009
Jim Beam's Red Stag Sponsors Kid Rock Tour
Kid Rock, gettin' crunk and givin' back in the name of the Stag:
The new spirit and Kid Rock, a long-standing supporter of U.S. military personnel, will contribute to Operation Homefront ¬-- a non-profit that provides assistance to veterans returning home -- by donating 50 cents from each ticket sold to the organization.MediaPost
Red Stag launches in June. Kid Rock (a Detroit native) will kick off the marketing push by serving as Grand Marshal of the NASCAR Sprint Cup Series LifeLock 400 race at Michigan International Speedway on June 14. The concert tour starts June 26 in West Palm Beach, Fla.
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